Your teams goals will point you to the most appropriate media strategies. Do you want to build awareness of your team within the community? Promote a particular attitude or behavior? Advocate for policy change? The answers to these questions will shape whom you want to reach with your message and which media outlets we will target.
What is your "news"?
We will help you consider what is newsworthy and exciting. The news media have their own criteria for judging what is worth covering, so to get their attention we will help you frame the issue in an appealing way. The media like stories with conflict, human interest, novelty, or superlatives (biggest, best, etc.).
What type of media coverage will RPR get you?
The term "media" refers to many different types of entities--radio, television, newspapers, magazines--that vary extensively within each category. Each of these channels provide different opportunities and reach particular audiences. We will assure you collision with the media and find best channel for getting your message out using our T.E.A.M approach.
Timely . Efficiently . Accurate . Meaningful
RPR Media Team
The key to implementing your media strategy is getting your information to the right people at the right places. Our media team is composed of some worlds best rugby sports journalist, brands, newspapers and magazines such as our partner: Rugby World.
Once we have identified your most efficient media contacts, we will establish beneficial working relationships with them before pitching your story. This ensures that the collision happens with the most beneficial impact for you.