Senior Executive/Coaching Staff Media Training
This specific Senior management program teaches senior coaches and managers to deal successfully with the press. With a growing abundance of broadcast media, internet frequency and the resulting 24/7 scrutiny, top rugby executives must be able to positively represent their teams or agencies to the general public. Whether called in as an expert to deliver important and relevant sports news, or manage a crisis, leadership requires being prepared. The material that is covered may include:
- What to expect in various press-related after match environments
- Developing primary messages and supporting information pre match
- Delivering key messages in concise “sound bites”
- Maintaining control of the interview through bridging techniques
- Staying on-message regardless of questions being asked
- On-camera nonverbal communication technique
- Remote location technique (when reporter is in studio and you are elsewhere)
