REAL-TIME MARKETING
The Real-Time Digital Marketing
Real-time marketing is a term used in reference to successfully completing a marketing action/execution that is seen in real-time. Our ads are often targeted and custom tailored, so as to be devised in milliseconds in the greater digital advertising ecosystem. We refer to this process as media collision.
RPR uses marketing actions that are thought of and deployed in real time to react to different events and capitalize on social media buzz. Real-time marketing campaigns are often thought of and implemented by our team of journalist and broadcasting experts in our Regent Street boardroom, then put into action at the appropriate given time.
Procter & Gamble’ Pantene Brand, for instance, leveraged the global social chat regarding hair and dresses during the 2013 Oscar Ceremony by using a branded hashtag, #WantThatHair. The company claimed an estimated 41.9 million impressions in three days.
RPR uses marketing actions that are thought of and deployed in real time to react to different events and capitalize on social media buzz. Real-time marketing campaigns are often thought of and implemented by our team of journalist and broadcasting experts in our Regent Street boardroom, then put into action at the appropriate given time.
Procter & Gamble’ Pantene Brand, for instance, leveraged the global social chat regarding hair and dresses during the 2013 Oscar Ceremony by using a branded hashtag, #WantThatHair. The company claimed an estimated 41.9 million impressions in three days.
