Player Media Skills Training (One-On-One)
When schedules preclude workshop participation or an immediate need for media skills training arises, One-on-One media training is the answer. Andrea Byrne and RugbyPR work with players to target skills and techniques that have the most impact on media interviews. The following material will be covered:
-Quick analysis of specific media event
-Close collaboration with corporate communications and/or public affairs to select compelling messages
-Intensive preparation and rehearsal, including role practice
-Bridging and redirection techniques
-Managing hostile interviews
-Maintaining control of the interview and staying on-message