CRISIS RESOLUTION
RPR can quickly devise a crisis resolution plan after any red cards, on or off the pitch. We strategize the best method to quickly clean up and dust around any bad public relations. Crisis management has always been a difficult task and it is safe to conclude that the development of social media amplifies these challenges today. RPR will quickly devise counter active media "leaks" to help clean up any wounds.
The birth of social media has had a profound impact on public relations. Twitter, a social media site created by Jack Dorsey in 2006, allows users to post 140 character updates on any topic they choose. Twitter has over 450 million users with about 250 million tweets posted daily. That comes out to almost a billion tweets a week. That allows for rapid dissemination of information and has become a resource for bloggers, analysts and journalists alike. Facebook, another popular social networking site with more then 750 million users, has a reach that is valuable to any rugby player or sports brand. Any message, in this day and age must be leaked via these network hubs.
The increased popularity of social media and its high levels of user participation are beneficial to mass communication, though they create a major dilemma for players, teams or management dealing with a crisis. he primary concern is no longer what the New York Times will write about you in tomorrows newspaper, but what will be written online 15 seconds from now. The speed of online communication allows for the prolonged discussion of any scandal. Given that sports fans reportedly spend 13 hours online each week searching for information on their favorite teams and players, it is almost guaranteed that anything published online will be seen and have the the ability to read at a rapid pace.
The birth of social media has had a profound impact on public relations. Twitter, a social media site created by Jack Dorsey in 2006, allows users to post 140 character updates on any topic they choose. Twitter has over 450 million users with about 250 million tweets posted daily. That comes out to almost a billion tweets a week. That allows for rapid dissemination of information and has become a resource for bloggers, analysts and journalists alike. Facebook, another popular social networking site with more then 750 million users, has a reach that is valuable to any rugby player or sports brand. Any message, in this day and age must be leaked via these network hubs.
The increased popularity of social media and its high levels of user participation are beneficial to mass communication, though they create a major dilemma for players, teams or management dealing with a crisis. he primary concern is no longer what the New York Times will write about you in tomorrows newspaper, but what will be written online 15 seconds from now. The speed of online communication allows for the prolonged discussion of any scandal. Given that sports fans reportedly spend 13 hours online each week searching for information on their favorite teams and players, it is almost guaranteed that anything published online will be seen and have the the ability to read at a rapid pace.
